Hims MARKETING FUNNEL & PLAYBOOK

This playbook outlines how Hims, a telehealth and men’s wellness brand, uses direct-response creative, education, and email to reduce friction and build trust. A free Miro funnel map shows the end-to-end flow.

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✔ Built from real DTC experience

✔ Frameworks you can apply immediately

✔ Free Download – No card details required

Additional information

What Is Inside?

Scorecard

How hot the brand really is, and where it sits against its biggest competitors.

Channels

Organic, paid ads, email and website, pulled apart channel by channel.

Funnel Map

Their whole funnel mapped out in Miro, so you can see how each piece connects.

CMO Moves

What we'd do next if we were running the brand. This is the part you can steal.