Zenbodi
Scaled Subscription Growth & Market Education via Strategic Creative Volume
Platform
Meta Ads
Industry
Health & Wellness / Functional Nutrition
Service
Paid Ads & Creative Strategy
About the Brand
Zenbodi
Zenbodi provides functional coffee, protein, and recovery drinks built for the mind and body. Founded by Hollie Mancini after a decade of buying wellness products with “different lies on the label,” the brand focuses on clean, clinically dosed ingredients with zero fillers. Their core lineup includes Zenbean Infrared Coffee, Kids Cafe multivitamin blends, Creatine, and Plant Protein.
What Were They Struggling With?
- They needed to educate consumers on entirely new concepts like “infrared nootropic coffee” and “zero caffeine kids multivitamin coffee”.
- Standard static ads weren’t effectively communicating the specific functional benefits like eliminating “brain fog” or being “gut friendly”.
- To build a sustainable business, they needed to shift focus from one-off purchases to their “Subscribe & Save” continuity program.
- They required a systematic creative testing pipeline to avoid ad fatigue while scaling multiple distinct product lines simultaneously
Our Approach
What we did
for them?
We stepped in as their full-stack growth partner, deploying our Creative to Performance Growth Model (CPGM) to build a robust, educational creative engine that prioritizes long-term subscription value over one-off sales.
Creative Repositioning
The Creative Fix
We took complete control of their creative pipeline, launching a high-volume testing framework across multiple angles. We developed distinct briefs focusing on "Problem/Solution," "Premium Editorial," and user-generated content to see what resonated. We highlighted specific value propositions like "Coffee That Loves You Back," "No Crash," and "Better Functional Coffee" to clearly separate them from traditional supplements.
Awareness Funnel
The Funnel Architecture
We built a multi-stage educational funnel tailored to each product. Cold audiences were introduced to the brand through relatable UGC and problem-aware hooks addressing daily fatigue. Warm retargeting shifted the focus to the clinical dosing, clean ingredients, and the financial benefits of the monthly subscription model.
Budget Reallocation
The Spend Strategy
We moved away from scattered ad sets and consolidated the budget into high-performing, broad-audience testing campaigns. By monitoring the performance of various creative formats, we continuously shifted spend toward the ads driving the highest volume of recurring subscription customers.
Audience Expansion
The Scale Play
We systematically expanded targeting across their diverse product portfolio, running dedicated campaigns for the "Kids Cafe" line alongside the core "ZenBean" products. This allowed us to capture different demographics - from busy parents to biohacking professionals - under one unified brand umbrella.
The Creative Fix
We took complete control of their creative pipeline, launching a high-volume testing framework across multiple angles. We developed distinct briefs focusing on "Problem/Solution," "Premium Editorial," and user-generated content to see what resonated. We highlighted specific value propositions like "Coffee That Loves You Back," "No Crash," and "Better Functional Coffee" to clearly separate them from traditional supplements.
The Funnel Architecture
We built a multi-stage educational funnel tailored to each product. Cold audiences were introduced to the brand through relatable UGC and problem-aware hooks addressing daily fatigue. Warm retargeting shifted the focus to the clinical dosing, clean ingredients, and the financial benefits of the monthly subscription model.
The Spend Strategy
We moved away from scattered ad sets and consolidated the budget into high-performing, broad-audience testing campaigns. By monitoring the performance of various creative formats, we continuously shifted spend toward the ads driving the highest volume of recurring subscription customers.
The Scale Play
We systematically expanded targeting across their diverse product portfolio, running dedicated campaigns for the "Kids Cafe" line alongside the core "ZenBean" products. This allowed us to capture different demographics - from busy parents to biohacking professionals - under one unified brand umbrella.
Outcomes & Results
The Numbers Speak For Themselves
By merging high-volume creative testing with a strict focus on lifetime value, we helped Zenbodi educate their market and build a sustainable, recurring customer base.
Built
A Predictable Creative Engine
Successfully established a rigorous brief-writing pipeline, testing dozens of distinct angles -from “Brain Fog” to “Gut Friendly”-to consistently beat ad fatigue.
More of our work
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