CERI
Jerseys
42% Decrease in CPA
Platform
Meta Ads
Industry
Sports & Fashion
Service
Paid Ads & Creative Strategy
About the Brand
CERI
Jerseys
CERI isn’t just a jersey brand — it’s a statement. Built around the identity of football culture, CERI creates premium match-day and streetwear jerseys that speak directly to the passion of football fans across the UK and Europe.
With a strong product rooted in cultural identity, CERI had everything needed to scale. They just needed a partner who understood how to translate that identity into performance at scale — without losing the soul of the brand.
What Were They Struggling With?
- CPA was rising fast, eating into margins and making profitability at scale almost impossible.
- Creative wasn’t resonating authentically with football culture — it felt disconnected from the audience’s identity.
- Budget was scaling but results weren’t following — ad spend was increasing without proportional return.
- No coherent funnel strategy — top of funnel and retargeting were operating in silos with no unified narrative.
Our Approach
What we did
for them?
High-Volume Trend-Aligned Creative
The Scale Engine
We introduced a high-volume creative production system built around trend cycles in the swimwear space. Multiple creative concepts tested simultaneously — aspirational lifestyle, fit-focused product content, social proof UGC, and seasonal trend content. Winning angles were identified quickly and scaled aggressively into proven audiences.
Audience Expansion
Finding The Next Customer
We built a systematic audience expansion strategy — moving beyond the brand's existing audience into cold lookalike, interest-stacked, and broad audiences. Each new segment was entered with creative specifically designed for cold traffic — not the same warm-audience ads that had been running to existing followers.
Brand Identity x Performance Balance
Growth Without Compromise
Every piece of content maintained the brand's strong visual identity while being built for conversion metrics. The goal was to make the brand feel aspirational and the purchase feel easy at the same time. Visual quality stayed high. Performance intent was embedded into every creative decision throughout the campaign.
Scaling Protocol
The Aggressive Growth Phase
Once the formula was proven, we moved into aggressive scaling mode — systematic budget increases on proven creative, new audience testing running in parallel, and a creative pipeline that kept pace with scale. This wasn't slow and steady. This was intentional, structured growth at speed — with the data to back every decision.
The Scale Engine
We introduced a high-volume creative production system built around trend cycles in the swimwear space. Multiple creative concepts tested simultaneously — aspirational lifestyle, fit-focused product content, social proof UGC, and seasonal trend content. Winning angles were identified quickly and scaled aggressively into proven audiences.
Finding The Next Customer
We built a systematic audience expansion strategy — moving beyond the brand's existing audience into cold lookalike, interest-stacked, and broad audiences. Each new segment was entered with creative specifically designed for cold traffic — not the same warm-audience ads that had been running to existing followers.
Growth Without Compromise
Every piece of content maintained the brand's strong visual identity while being built for conversion metrics. The goal was to make the brand feel aspirational and the purchase feel easy at the same time. Visual quality stayed high. Performance intent was embedded into every creative decision throughout the campaign.
The Aggressive Growth Phase
Once the formula was proven, we moved into aggressive scaling mode — systematic budget increases on proven creative, new audience testing running in parallel, and a creative pipeline that kept pace with scale. This wasn't slow and steady. This was intentional, structured growth at speed — with the data to back every decision.
Outcomes & Results
The Numbers Speak For Themselves
More of our work
Similar Case Studies
As your true growth partner, here at Go Getters we treat your business like our own. We look at a holistic approach to growth!
Let's Build Something That Performs.
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