CERI
Jerseys
42% Decrease in CPA
Platform
Meta Ads
Industry
Sports & Fashion
Service
Paid Ads & Creative Strategy
About the Brand
CERI
Jerseys
CERI isn’t just a jersey brand — it’s a statement. Built around the identity of football culture, CERI creates premium match-day and streetwear jerseys that speak directly to the passion of football fans across the UK and Europe.
With a strong product rooted in cultural identity, CERI had everything needed to scale. They just needed a partner who understood how to translate that identity into performance at scale — without losing the soul of the brand.
What Were They Struggling With?
- CPA was rising fast, eating into margins and making profitability at scale almost impossible.
- Creative wasn’t resonating authentically with football culture — it felt disconnected from the audience’s identity.
- Budget was scaling but results weren’t following — ad spend was increasing without proportional return.
- No coherent funnel strategy — top of funnel and retargeting were operating in silos with no unified narrative.
Our Approach
What we did
for them?
Aspirational Alpine Creative
The Emotional Hook
We leaned hard into the emotional reality of skiing — the feeling of the mountain, the culture of the sport, the identity that serious skiers carry. Content was produced in authentic alpine environments, with the product shown in real use at speed, in conditions, and in the moments skiers actually care about. This wasn't clothing advertising. It was skiing content that happened to feature the product.
Seasonal Demand Capture
The Launch Strategy
We built a seasonality-aligned campaign structure — increasing spend systematically in the lead-up to peak season, saturating the target audience with high-impact creative at the exact moment purchase intent was highest. The timing of budget allocation was treated as a strategic variable, not an afterthought to be figured out later.
Prospecting to Retargeting Continuity
The Unified Narrative
We connected the prospecting and retargeting experience into a continuous story. Cold audiences received aspirational content building desire. Warm audiences received product-specific content building conviction. The same visual language and emotional tone ran through every touchpoint — the brand felt consistent and premium at every stage of the funnel.
Lifestyle x Functionality Balance
Both Reasons To Buy
We identified that skiers buy premium apparel for two simultaneous reasons — it performs and it looks the part. We built creative that delivered both signals within the same content: technical credibility through in-motion product shots, and lifestyle credibility through après-ski and on-mountain culture content.
The Emotional Hook
We leaned hard into the emotional reality of skiing — the feeling of the mountain, the culture of the sport, the identity that serious skiers carry. Content was produced in authentic alpine environments, with the product shown in real use at speed, in conditions, and in the moments skiers actually care about. This wasn't clothing advertising. It was skiing content that happened to feature the product.
The Launch Strategy
We built a seasonality-aligned campaign structure — increasing spend systematically in the lead-up to peak season, saturating the target audience with high-impact creative at the exact moment purchase intent was highest. The timing of budget allocation was treated as a strategic variable, not an afterthought to be figured out later.
The Unified Narrative
We connected the prospecting and retargeting experience into a continuous story. Cold audiences received aspirational content building desire. Warm audiences received product-specific content building conviction. The same visual language and emotional tone ran through every touchpoint — the brand felt consistent and premium at every stage of the funnel.
Both Reasons To Buy
We identified that skiers buy premium apparel for two simultaneous reasons — it performs and it looks the part. We built creative that delivered both signals within the same content: technical credibility through in-motion product shots, and lifestyle credibility through après-ski and on-mountain culture content.
Outcomes & Results
The Numbers Speak For Themselves
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