Kennett Great Britain
Increase in Quarterly Revenue
Platform
Meta Ads
Industry
Luxury Watches & Accessories
Service
Paid Ads & Creative Strategy
About the Brand
Kennett Great Britain
Founded in 2010 by Tom Kennett in Glasgow, Scotland, Kennett Great Britain is an independent luxury brand specializing in bespoke timepieces, premium watch boxes, and fine jewellery. After shifting to a direct-to-consumer (DTC) model in late 2024, they set out to deliver exceptional British craftsmanship without the traditional retail markups. Featured in publications like GQ and WatchPro, their products are designed to blend timeless style with exceptional performance.
What Were They Struggling With?
- Despite their premium product line, their transition to a direct-to-consumer model was stalling
- They were relying on stale, fatigued creative that failed to communicate the l
- They had a high-converting website but lacked the qualified top-of-funnel traffic required to drive meaningful volume.
- High-ticket items like the PaceSetter Chronograph and Solaxplorer watches weren’t moving because the ad angles weren’t building enough trust or perceived value.
Our Approach
What we did
for them?
We engineered a complete creative and structural overhaul of their Meta Ads account, implementing data-driven targeting strategies and fresh, engaging visuals to capture their ideal audience and scale conversions efficiently
Creative Repositioning
The Creative Fix
We elevated their visual presence. Instead of generic product shots, we deployed high-aesthetic lifestyle creatives and deep-dive carousel ads focusing on the intricate details of their Carbon Fibre Watch Boxes and Solaxplorer watches. We introduced gifting angles and "collector" messaging to tap into a highly passionate horology niche.
Awareness Funnel
The Funnel Architecture
We mapped out a high-ticket conversion funnel. Cold audiences were introduced to the brand through broad, aspirational watch content. Warm audiences were hit with specific product deep-dives, like the 8 Watch Box Valet Organiser, and social proof showcasing their GQ and WatchPro features.
Budget Reallocation
The Spend Strategy
We audited the account and shut down everything that was bleeding budget. We aggressively reallocated spend into campaigns promoting their most profitable SKUs - specifically their watch storage solutions and flagship timepieces - which immediately drove the Average Order Value up.
Audience Expansion
The Scale Play
We expanded our targeting to hit affluent male demographics, luxury accessory buyers, and holiday gifters. By keeping the creative pipeline fresh, we were able to scale spend without experiencing ad fatigue.
The Creative Fix
We elevated their visual presence. Instead of generic product shots, we deployed high-aesthetic lifestyle creatives and deep-dive carousel ads focusing on the intricate details of their Carbon Fibre Watch Boxes and Solaxplorer watches. We introduced gifting angles and "collector" messaging to tap into a highly passionate horology niche.
The Funnel Architecture
We mapped out a high-ticket conversion funnel. Cold audiences were introduced to the brand through broad, aspirational watch content. Warm audiences were hit with specific product deep-dives, like the 8 Watch Box Valet Organiser, and social proof showcasing their GQ and WatchPro features.
The Spend Strategy
We audited the account and shut down everything that was bleeding budget. We aggressively reallocated spend into campaigns promoting their most profitable SKUs - specifically their watch storage solutions and flagship timepieces - which immediately drove the Average Order Value up.
The Scale Play
We expanded our targeting to hit affluent male demographics, luxury accessory buyers, and holiday gifters. By keeping the creative pipeline fresh, we were able to scale spend without experiencing ad fatigue.
More of our work
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