Caddie Couture
50% Increase in ROAS
Platform
Meta Ads
Industry
Golf Apparel
Service
Paid Ads & Creative Strategy
About the Brand
CADDIE COUTURE
Caddie Couture isn’t your standard, dusty pro-shop brand. Born in Yorkshire, they are an independent golf apparel company building premium, performance-driven gear with bold, hand-drawn designs. They deliver high-end moisture management and athletic fits without the traditional markup – gear designed to perform through 18 holes and still look sharp when the clubs are back in the car.
What Were They Struggling With?
- Previous agency partnerships resulted in a scattered, non-existent overarching strategy.
- Customer Acquisition Cost (CAC) was skyrocketing out of control, eating directly into product margins.
- Return on Ad Spend (ROAS) had plummeted to an unsustainable 0.5x, making profitability impossible at scale.
- They lacked a coherent creative direction to cut through the noise in a highly saturated golf market.
Our Approach
What we did
for them?
We didn’t just tweak a few audiences. We gutted the ad account, killed the vanity metrics, and installed our Creative tp Performance Growth Model (CPGM) to build a sustainable revenue machine.
Creative Repositioning
The Creative Fix
We ditched the generic golf imagery and leaned heavily into Caddie Couture's Yorkshire-born, bold identity. The creative was built around their "premium quality without the markup" angle, pushing high-contrast, scroll-stopping assets that spoke directly to real golfers who wanted more from what they wear.
Awareness Funnel
The Funnel Architecture
Using the CPGM framework, we mapped the exact buyer journey. Cold audiences were hit with brand-story and aesthetic-focused content. Warm audiences received product-specific performance angles like stretch fit and moisture management. Retargeting was built on sharp, conversion-focused creative. Every ad had a specific job to do.
Budget Reallocation
The Spend Strategy
We audited the historical data and ruthlessly shut down campaigns bleeding cash at a 0.5x ROAS, shifting budget entirely into proven winners based on hard performance data. To prevent ad fatigue, we implemented a strict 14-day creative refresh cycle - a discipline their previous agencies had completely ignored.
Audience Expansion
The Scale Play
Once the funnel was tight and CAC was locked in, we pushed for scale. We systematically tested broad audiences, new interest stacks, and lookalikes. Scaling wasn't about blindly throwing money at the account - it was about feeding profitable customers into a funnel we already knew converted.
The Creative Fix
We ditched the generic golf imagery and leaned heavily into Caddie Couture's Yorkshire-born, bold identity. The creative was built around their "premium quality without the markup" angle, pushing high-contrast, scroll-stopping assets that spoke directly to real golfers who wanted more from what they wear.
The Funnel Architecture
Using the CPGM framework, we mapped the exact buyer journey. Cold audiences were hit with brand-story and aesthetic-focused content. Warm audiences received product-specific performance angles like stretch fit and moisture management. Retargeting was built on sharp, conversion-focused creative. Every ad had a specific job to do.
The Spend Strategy
We audited the historical data and ruthlessly shut down campaigns bleeding cash at a 0.5x ROAS, shifting budget entirely into proven winners based on hard performance data. To prevent ad fatigue, we implemented a strict 14-day creative refresh cycle - a discipline their previous agencies had completely ignored.
The Scale Play
Once the funnel was tight and CAC was locked in, we pushed for scale. We systematically tested broad audiences, new interest stacks, and lookalikes. Scaling wasn't about blindly throwing money at the account - it was about feeding profitable customers into a funnel we already knew converted.
Outcomes & Results
The Numbers Speak For Themselves
We replaced agency guesswork with disciplined execution. Here is what happened when we aligned creative strategy with aggressive budget management.
50%
Increase in ROAS
From baseline to stabilised, sustained CPA reduction
25%
Decrease in CAC
Drastically improved acquisition efficiency, protecting their margins and making every new customer cheaper to acquire.
1.5x
Account Scale
Total ad spend and revenue growth scaled confidently without sacrificing backend performance.
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As your true growth partner, here at Go Getters we treat your business like our own. We look at a holistic approach to growth!
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