CERI
Jerseys
42% Decrease in CPA
Platform
Meta Ads
Industry
Sports & Fashion
Service
Paid Ads & Creative Strategy
About the Brand
CERI
Jerseys
CERI isn’t just a jersey brand — it’s a statement. Built around the identity of football culture, CERI creates premium match-day and streetwear jerseys that speak directly to the passion of football fans across the UK and Europe.
With a strong product rooted in cultural identity, CERI had everything needed to scale. They just needed a partner who understood how to translate that identity into performance at scale — without losing the soul of the brand.
What Were They Struggling With?
- CPA was rising fast, eating into margins and making profitability at scale almost impossible.
- Creative wasn’t resonating authentically with football culture — it felt disconnected from the audience’s identity.
- Budget was scaling but results weren’t following — ad spend was increasing without proportional return.
- No coherent funnel strategy — top of funnel and retargeting were operating in silos with no unified narrative.
Our Approach
What we did
for them?
Premium Creative Direction
Luxury at Scroll Speed
We rebuilt ASYII's creative direction around luxury-specific principles — extreme detail, texture focus, deliberate pacing, and visual quality that felt elevated against the noise of a social feed. Every frame was designed to communicate worth. The product needed to look like it was worth a premium within the first second of viewing.
Perceived Value Elevation
The Luxury Signal
We introduced styling and lifestyle content that placed ASYII within aspirational contexts — reinforcing the premium positioning without ever feeling generic. The goal was specific: make the target buyer feel like this brand was made for someone exactly like them. Identity alignment drives luxury purchases far more than discount-driven urgency.
Clearer Purchase Pathways
Removing The Hesitation
Without compromising brand elegance, we introduced clearer CTAs and purchase pathways into the ad experience. The creative guided viewers toward a purchase decision naturally — not aggressively. Luxury buyers respond to invitation, not pressure. We found the precise balance between brand integrity and conversion intent.
Objection-Handling Creative
The Conviction Layer
We built a retargeting layer specifically designed to handle the objections luxury buyers have before committing — quality, authenticity, craftsmanship, and exclusivity. Social proof was elevated and positioned as editorial endorsement, not generic customer reviews. Trust was earned through the content, not demanded by the copy.
Luxury at Scroll Speed
We rebuilt ASYII's creative direction around luxury-specific principles — extreme detail, texture focus, deliberate pacing, and visual quality that felt elevated against the noise of a social feed. Every frame was designed to communicate worth. The product needed to look like it was worth a premium within the first second of viewing.
The Luxury Signal
We introduced styling and lifestyle content that placed ASYII within aspirational contexts — reinforcing the premium positioning without ever feeling generic. The goal was specific: make the target buyer feel like this brand was made for someone exactly like them. Identity alignment drives luxury purchases far more than discount-driven urgency.
Removing The Hesitation
Without compromising brand elegance, we introduced clearer CTAs and purchase pathways into the ad experience. The creative guided viewers toward a purchase decision naturally — not aggressively. Luxury buyers respond to invitation, not pressure. We found the precise balance between brand integrity and conversion intent.
The Conviction Layer
We built a retargeting layer specifically designed to handle the objections luxury buyers have before committing — quality, authenticity, craftsmanship, and exclusivity. Social proof was elevated and positioned as editorial endorsement, not generic customer reviews. Trust was earned through the content, not demanded by the copy.
Outcomes & Results
The Numbers Speak For Themselves
More of our work
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