CERI
Jerseys
42% Decrease in CPA
Platform
Meta Ads
Industry
Sports & Fashion
Service
Paid Ads & Creative Strategy
About the Brand
CERI
Jerseys
CERI isn’t just a jersey brand — it’s a statement. Built around the identity of football culture, CERI creates premium match-day and streetwear jerseys that speak directly to the passion of football fans across the UK and Europe.
With a strong product rooted in cultural identity, CERI had everything needed to scale. They just needed a partner who understood how to translate that identity into performance at scale — without losing the soul of the brand.
What Were They Struggling With?
- CPA was rising fast, eating into margins and making profitability at scale almost impossible.
- Creative wasn’t resonating authentically with football culture — it felt disconnected from the audience’s identity.
- Budget was scaling but results weren’t following — ad spend was increasing without proportional return.
- No coherent funnel strategy — top of funnel and retargeting were operating in silos with no unified narrative.
Our Approach
What we did
for them?
Cross-Sell Creative Strategy
The Complete Look System
We built a creative framework around "complete the look" — every ad showing the hero product as part of a full outfit, with the complementary items visible and purchasable. The creative did the cross-selling before the customer even reached the site. Desire for the complete look was built directly into the ad itself.
Customer Psychology Mapping
Buying Motivation Research
Using customer psychology principles aligned to our 5-stage awareness model, we mapped what motivated this brand's buyers beyond the individual product. Status, belonging, aspiration, and aesthetic identity were all present — and we built ad creative and bundle architecture that spoke directly to each motivation layer.
Bundle Architecture at Checkout
The Revenue Layer
We designed and introduced bundle recommendations within the ad creative and at the checkout stage — complementary items surfaced at the exact moment of highest purchase intent. Price anchoring, perceived value enhancement, and bundle naming were all engineered to make the upgrade feel like the obvious, smart, and natural choice.
Retargeting With Cross-Sell Intent
The Second Purchase
We rebuilt the retargeting strategy to serve cross-sell content to existing customers and recent purchasers — showing them the items that complemented what they'd already bought. The goal was to increase revenue per customer across their lifetime, not just maximise the first order value.
The Complete Look System
We built a creative framework around "complete the look" — every ad showing the hero product as part of a full outfit, with the complementary items visible and purchasable. The creative did the cross-selling before the customer even reached the site. Desire for the complete look was built directly into the ad itself.
Buying Motivation Research
Using customer psychology principles aligned to our 5-stage awareness model, we mapped what motivated this brand's buyers beyond the individual product. Status, belonging, aspiration, and aesthetic identity were all present — and we built ad creative and bundle architecture that spoke directly to each motivation layer.
The Revenue Layer
We designed and introduced bundle recommendations within the ad creative and at the checkout stage — complementary items surfaced at the exact moment of highest purchase intent. Price anchoring, perceived value enhancement, and bundle naming were all engineered to make the upgrade feel like the obvious, smart, and natural choice.
The Second Purchase
We rebuilt the retargeting strategy to serve cross-sell content to existing customers and recent purchasers — showing them the items that complemented what they'd already bought. The goal was to increase revenue per customer across their lifetime, not just maximise the first order value.
Outcomes & Results
The Numbers Speak For Themselves
More of our work
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As your true growth partner, here at Go Getters we treat your business like our own. We look at a holistic approach to growth!
Let's Build Something That Performs.
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