SABOA
STUDIOS
10.76x ROAS — In 14 Days
Platform
Meta Ads
Industry
Fashion & Apparel
Service
Paid Ads & Creative Strategy
About the Brand
SABOA
STUDIOS
Saboa Studios is a fashion brand built on strong visual identity and a distinct aesthetic. With a product line that commands attention, Saboa had everything a brand needs to perform — premium product, clear identity, and a customer base ready to buy. What they needed was creative and strategy that matched the ambition of the brand and converted cold traffic profitably from day one.
What Were They Struggling With?
- ROAS was inconsistent — good weeks followed by dead weeks, with no clear pattern or system behind the results.
- Cold traffic wasn’t converting. Ads were visually strong but failing to communicate why a stranger should buy right now.
- Creative was built around the brand, not the buyer — beautiful content that generated saves and shares, but not purchases.
- No structured messaging framework. Every ad was a one-shot attempt rather than part of a deliberate, sequenced funnel.
Our Approach
What we did
for them?
Saboa Studios is a fashion brand built on strong visual identity and a distinct aesthetic. With a product line that commands attention, Saboa had everything a brand needs to perform — premium product, clear identity, and a customer base ready to buy. What they needed was creative and strategy that matched the ambition of the brand and converted cold traffic profitably from day one.
CPGM Framework Application
The Strategic Rebuild
We started with the buyers, not the brand. Using our CPGM framework, we reverse-engineered what Saboa's cold audience needed to see, feel, and understand before they'd convert. Problem-aware messaging for completely cold traffic. Social proof and product storytelling for warm audiences. Sharp, direct conversion content for retargeting. Every ad had a specific psychological job — and we wrote the brief accordingly.
Creative Restructure
The Content Overhaul
Every piece of creative was rebuilt from scratch. Gone were the mood-board aesthetics — in came content designed to stop the scroll, communicate value instantly, and move people through a decision. We introduced UGC-style formats for cold audiences, product-in-use creative for mid-funnel, and urgency-driven assets for retargeting. 30 strategic ads per month, each with a precise psychological role.
Hook Engineering
The First 3 Seconds
We identified that Saboa's drop-off was happening in the first 3 seconds of every video. We rebuilt every hook to lead with the problem or the desire — not the brand logo. Scroll-stopping openers paired with a clear visual payoff. Hook variants were tested systematically until we found the angle that resonated with cold traffic and held attention long enough to convert.
Scaling Protocol
The Growth System
Once the funnel was converting consistently, we implemented our scaling protocol — 20% budget increments on winners, immediate kills on losers, and a 14-day creative refresh cycle to prevent fatigue. No bloated ad sets. No guesswork. A live system that compounds week on week.
The Strategic Rebuild
We started with the buyers, not the brand. Using our CPGM framework, we reverse-engineered what Saboa's cold audience needed to see, feel, and understand before they'd convert. Problem-aware messaging for completely cold traffic. Social proof and product storytelling for warm audiences. Sharp, direct conversion content for retargeting. Every ad had a specific psychological job — and we wrote the brief accordingly.
The Content Overhaul
Every piece of creative was rebuilt from scratch. Gone were the mood-board aesthetics — in came content designed to stop the scroll, communicate value instantly, and move people through a decision. We introduced UGC-style formats for cold audiences, product-in-use creative for mid-funnel, and urgency-driven assets for retargeting. 30 strategic ads per month, each with a precise psychological role.
The First 3 Seconds
We identified that Saboa's drop-off was happening in the first 3 seconds of every video. We rebuilt every hook to lead with the problem or the desire — not the brand logo. Scroll-stopping openers paired with a clear visual payoff. Hook variants were tested systematically until we found the angle that resonated with cold traffic and held attention long enough to convert.
The Growth System
Once the funnel was converting consistently, we implemented our scaling protocol — 20% budget increments on winners, immediate kills on losers, and a 14-day creative refresh cycle to prevent fatigue. No bloated ad sets. No guesswork. A live system that compounds week on week.
Outcomes & Results
The Numbers Speak For Themselves
The CPGM framework turned Saboa’s ad account from an inconsistent experiment into a compounding growth engine. Here’s what 14 days of proper strategy looked like.
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